Brands
We’ve Built
We’ve Built
The Challenge: Navigate potential geopolitical sensitivities around the term “Russians” while celebrating South African culture and driving brand affinity for Eskort’s flagship smoked sausage product in a commoditised pork market.
Our Integrated Strategy: Created satirical spoof content exploiting international misunderstandings of South African slang, escalating through fictional global reactions before revealing the humorous truth about loving sausages, not geopolitics.
Measurable Business Impact:
Detailed case studies with complete cultural satire strategy, spoof video production, and viral amplification framework available during consultation.
The Challenge: Re-engage Gen Z audience in saturated beverage market by becoming culturally relevant beyond traditional advertising approaches.
Our Integrated Strategy: Authentic artist collaboration with an integrated digital experience bridging music, social media, and product interaction.
Measurable Business Impact:
Detailed case studies with complete strategy breakdowns available during consultation.
The Challenge: Transform Med-Lemon from nighttime-only ritual to all-day flu defence system in South Africa’s competitive cold remedy market where brand loyalty is notoriously weak.
Our Integrated Strategy: Created Bra Shakes, an animated township everyman who became Mzansi’s unofficial flu bouncer, repositioning Med-Lemon as “iBoss Zonke Ye-Flu” through culturally authentic humour and community-driven storytelling.
Measurable Business Impact:
Detailed case studies with complete campaign strategy, cultural insights, and animation assets available during consultation.
The Challenge: Launch Grand-Pa’s new portable stick pack format while repositioning a century-old headache powder brand from homebound remedy to modern on-the-go essential for South Africa’s urban millennials.
Our Integrated Strategy: Created “Stick It to Headaches” campaign featuring relatable female Uber driver protagonist, transforming headaches into conquerable villains through culturally authentic humour and multi-channel user engagement.
Measurable Business Impact:
Detailed case studies with complete brand repositioning strategy, cultural insights, and integrated activation framework available during consultation.
The Challenge: Maintain brand relevance and drive sales for South Africa’s leading custard brand during COVID-19 lockdowns when consumers prioritized essentials over impulse purchases and traditional retail activations were impossible.
Our Integrated Strategy: Transformed home kitchens into creative playgrounds through influencer-led recipe content and user-generated challenges, repositioning Ultramel from Sunday dessert to everyday joy-bringer during isolation.
Measurable Business Impact:
Detailed case studies with complete lockdown strategy, influencer partnerships, and recipe innovation framework available during consultation.